Designomics is an initiative that endorses the value of
strategic integration of Design in Business yeilding profits.

Design is no longer the domain of visual aesthetics and cosmetic beautification. Its potential to influence
lives and shape the way businesses create value‚ is rapidly gaining recognition. Business houses are speedily embracing
Design as a strategic tool‚ not just to empower their brands and engage their audiences but also to guide the driving
philosophies at the core of the organization. And in the rapidly globalising Indian economy‚ businesses are realising the
importance of holistic Design intervention to deliver ROI. The merging of the Design principles and economic disciplines is
what we call Designomics.
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